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CBS News Ad: Desperate

This is a CBS ad that is in the current Business Week.  They are pretending that there is "good news" in their news department, when the information below shows the opposite.  This is a desperate ad when CBS's ratings are at a record low.  Nice Try Katie.

Evening News Ratings: Week of May 19

Just as the week before, NBC Nightly News with Brian Williams won the evening news ratings race last week in Total Viewers and the A25-54 demo. All three broadcasts saw drops week-to-week in Total Viewers, while NBC was up slightly in the demo. As noted earlier, it was a record low in both categories for CBS.

Total Viewers: NBC: 8,100,000 / ABC: 7,840,000 / CBS: 5,330,000

25-54 demo: NBC: 2,570,000 / ABC: 2,360,000 / CBS: 1,540,000

25-54 rating: NBC: 2.1/9 / ABC: 1.9/8 / CBS: 1.2/5

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